I conflate Me Liking You with You Liking Me. Meaning: because I like you you should therefore like me, and in the same way. It never occurred to me that me liking someone was not enough of a reason for them to like me. Even if I like them real hard.
So the disconnect between effort and reward really shouldn't be new. Working for a thing does not produce that thing in and of itself. Interest must be captured before value can be recognized. And sometimes that value isn't determined until the thing is lost.
All of these words mean things. ~ JR